Suppliers of artificial grass have been told to stop describing it as “environmentally friendly” and to expect enforcement if they do not comply.
The Advertising Standards Authority will crack down on firms that make the claim after rebuking a leading supplier for saying that one of its products was “eco” with “no evidence” to back it up.
Perfectly Green has also been told to stop maintaining that its fake grass is “recyclable” as there are at present no facilities in Britain that could recycle it.
The decision by the watchdog followed a complaint by the campaign group Plastics Rebellion, which argued that Perfectly Green’s “Soul” eco-grass was actually harmful to the planet.
Source: The Times (UK) – 12th November 2022